Marketing and Strategic Planning for Libraries

Every time I sit down to write this post… I think, “Maybe I don’t know enough about this yet…” and then I start browsing articles and web sites and making lists of other things I want to read.

Here’s one thing I do know though: libraries (and librarians) have not done a good job at marketing themselves or planning for the future (in terms of users, technology, etc). And because people (users — active and passive) don’t know what the library has to offer, it is difficult for them to be valued in communities (public and academic). And that scares me.

Libraries should be leaders. Librarians should be leaders. I’m a leader — why am I not participating in this more? I’m going to think about this. And someday, I’ll write a post that expands on it.


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